DELIVERABLE
Logo Design, Brand Identity, Packaging Design
CLIENT
Edward Rahardja
Tahu Walik Manjah by @dapurceunenah
Tahu Walik Manjah by @dapurceunenah
YEAR
2021
Introduction
Tahu Walik is an Indonesian traditional food that was made from tofu and tapioca flour, Tahu Walik is usually served with hot sauce.
Tahu Walik Manjah then appeared as a supplier and seller of Tahu Walik. Edward as the owner of the brand makes Tahu Walik products that maintain the authenticity of the recipe and offers a unique hot sauce from the secret recipe he developed.
The
Challenge
Challenge
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Edward wants a sleek, fun, and attractive visual logo looks, but still look similar to Tahu Walik's product.
Also, He wanted to visualize the happy feeling of customers after eating the Tahu Walik.
The client wanted a logo and brand identity that stood out and aligned with his vision and idea of Tahu Walik which made people feel pampered after eating it. So the selection of the Tofu character with a pampered pose is the right choice to be applied to the logo.
Luckily, the first concept I offered was exactly what Edward wanted so we only needed to make a few changes to the final logo. Then the soft tofu color is also combined with a striking red color to make it more attractive.
Concepts
Visual Looks & Presentation
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The color I chose was inspired by the Tahu Walik product itself, which is the golden-brown of the perfect cook.
Also, the noticeable fiery red indicates this product has a spicy taste and invites customers.
I also made 2 versions of the design for the packaging. Full color and 2 tone colors. This makes it easier for the client to print in various media.
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